Dedham Vale AONB & Stour Valley Project
River Stour (Flatford) Env Agency James Fletcher cut

The Visitor Management Group (VMG) was formed in 1997 bringing together all the authorities that have an interest in tourism in the area.

The group collected information to discover the nature and impact of tourism in Constable Country from those who were most affected by it - local businesses, local residents, Tourist Information Centre staff and the visitors. A Sustainable Tourism Action Plan was developed from this information.

In April 2004 the VMG was formally accepted as a Working Group of the Joint Advisory Committee.

The role of the group is to:

  1. Focus on visitor management issues for this protected/designated area.
  2. To work in partnership with organisations and individuals in the AONB and to provide advice on sustainable tourism principles for the benefit of both visitors and residents.
  3. Provide high quality services to visitors to the AONB developed through market research, customer feedback and investing in customer care.
  4. Co-ordinate and communicate information between the DVVMG and the stakeholders in the area, through letters, newsletters, and presentations where necessary.
  5. Develop and promote tourism opportunities that meet sustainable objectives. Work with developers of new tourism initiatives, to ensure the project meets sustainable objectives. This will be carried out in an unbiased way, and would not influence the normal planning authority consultation processes.

Members of the Visitor Management Group

  • Dedham Vale AONB and Stour Valley Project
  • Colchester Borough Council
  • Babergh District Council
  • Essex County Council
  • Choose Suffolk Tourism 
  • National Trust
  • Essex and South Suffolk Community Rail Partnership
  • Field Studies Council, Flatford 
  • Environment Agency

A wider group of stakeholders will be consulted on, and regularly informed of the work of the group. This will include parish councils, businesses, community and interest groups, other local authority and government bodies.

There will be scope for members of the Joint Advisory Committee to participate in the work of the group.